Dane M. Johnson
UX Researcher, Strategis, & Writer in Chicago
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Hammock Initiative

As co-founder and writer of the world’s most chilled-out movement, Hammock Initiative, I was responsible for nearly all communications – press releases, radio interviews, partnership/sponsorship invitations, and marketing. I even drafted our community’s founding document, Sway Manifesto – read it in its entirety at www.swaymanifesto.com (password: swayfordays).

As a result of my team and I’s efforts, we established a dozen collegiate branches across the US; hosted Sway Summit, a conference entirely dedicated to hammocking; partnered with the biggest names in the outdoor gear and hammocking industries; gave a TEDx talk; hosted hundreds of Sway Days; were mentioned in Fortune Magazine; and presented at Stanford’s Design School on how to use hammocks to build community. Oh, the power of sway.

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